mia by tanishq

Reading shoppers’ intent and matching them with jewellery options, to ease product discovery

Reading shoppers’ intent and matching them with jewellery options, to ease product discovery

Reading shoppers’ intent and matching them with jewellery options, to ease product discovery

Reading shoppers’ intent and matching them with jewellery options, to ease product discovery

Component Library

UX Research

Interface Design

CX Design

problem statement

Shoppers aged 18–35 need an intuitive way to discover jewellery that adapts to their style, budget and occasion.

Shoppers aged 18–35 need an intuitive way to discover jewellery that adapts to their style, budget and occasion.

Shoppers aged 18–35 need an intuitive way to discover jewellery that adapts to their style, budget and occasion.

Shoppers aged 18–35 need an intuitive way to discover jewellery that adapts to their style, budget and occasion.

Their current experience, navigating a wide catalog with limited filtering and inconsistent navigation, has led to decision fatigue and drop-off, causing them to lose confidence in finding the right piece and abandon their search.

A collection of insights gathered from:

GOOGLE ANALYTICS 4, Contextual Inquiry

OUR SOLUTION

Discovery for low-effort browsing, whenever it happens, in bed, on a commute, between meetings.

Discovery for low-effort browsing, whenever it happens, in bed, on a commute, between meetings.

Discovery for low-effort browsing, whenever it happens, in bed, on a commute, between meetings.

Discovery for low-effort browsing, whenever it happens, in bed, on a commute, between meetings.

Discovery segments were redesigned to lower cognitive effort, so shoppers can explore freely and find pieces that fit their style.

Learnings and future thinking

Looking back, it was insightful to see how the early conceptual thinking of designing for relaxed, low-effort moments materialized in the product.

Looking back, it was insightful to see how the early conceptual thinking of designing for relaxed, low-effort moments materialized in the product.

Looking back, it was insightful to see how the early conceptual thinking of designing for relaxed, low-effort moments materialized in the product.

Looking back, it was insightful to see how the early conceptual thinking of designing for relaxed, low-effort moments materialized in the product.

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Special thanks to Ajay Maurya, Mohit Rodeja, Piyush Biswal, Shaunak Chitgopkar, Shyamala Ramanan, Sushanth Kumar and the Mia Team

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